The most critical element of Mutaiyas success will be its marketing and advertising. Mutaiyas stores serve the entire purchasing population of its geographical area but focuses on customers who need to purchase items outside of normal working hours such as swing shift employees and quick shoppers looking for snacks and related items.
In order to capture attention and sales Mutaiyas will use prominent signs at the store locations, billboards, media bites on local news, and radio advertisements to capture customers. Many of the initial customers will be drawn to the unique nature of the store and will then have the opportunity to realize the cost savings of Mutaiyas. Since automated shopping is still in its infancy, the company expects to invest a great deal of its available cash and revenues in marketing efforts.
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For Enquiries, please contact us on the coordinates below.
525A, Jalan Kuala Ketil
08000 SUNGAI PETANI
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att : Mr Vasudevan
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